BUS 475 Google AdWords

A hands-on course that focuses on creating an online advertising campaign with Google AdWords. Topics covered include structuring an AdWords account, campaign and ad groups, understanding Quality Score and AdWords auction, keyword research, writing great text ads, targeting users, understanding Cost per Click, Cost per Acquisition, and Cost per Impression bid types, tracking conversions, and measuring campaign ROI.

Credits

3

Prerequisite

BUS 200 and Junior status