Bachelor of Business Administration in Marketing

Degree Requirements

The marketing major provides students with insights into customer behavior, frameworks for brand promotion and product development, and marketing analytics tools needed to strengthen competitive advantage and drive sustainable growth.  As the marketing discipline is eclectic in nature, drawing from both quantitative and qualitative perspectives, a degree in marketing prepares students for a broad range of careers across professional sales, digital marketing, corporate retail, marketing research, advertising and promotions, and brand management, among many others. 

See University Core Requirements

Degree Requirements


Business Requirements — 53 hours

Non-Business Courses

CST 107Effective Public Speaking

3

ENG 107College Writing

3

MTH 141Finite Mathematics

3

MTH 161Elementary Statistics

3

P4 Professional Development Requirements

BUS 202Professional Development

1

BUS 302Internship Preparation

1

BUS 397Professional Development Internship

1

Global Acumen Requirements

BUS 360Cross Cultural Organizational Behavior and Ethics

3

BUS 496Meaningful International Experience

1

Business Foundation Lower Division

BUS 100Introduction to Leadership Skills

3

BUS 101Software Applications Workshop

1

ECN 120Principles of Macroeconomics

3

ECN 121Principles of Microeconomics

3

BUS 200Principles of Marketing

3

BUS 205Foundations of Finance

3

BUS 209Financial Accounting

3

BUS 210Managerial Accounting

3

BUS 250Legal and Social Responsibility in Business

3

BUS 255Introduction to Operations & Technology Management

3

Business Foundation Upper Division

BUS 355Decision Modeling

3

BUS 364Innovation

3

Major Requirements — 27 hours

BUS 371Consumer Behavior

3

BUS 443International Marketing Management

3

BUS 470Marketing Research

3

BUS 471Brand Promotions Management

3

BUS 474Digital Marketing

3

Four of the following electives:

BUS 361Foundations of Operations Management

3

BUS 376Marketing for Sustainability

3

BUS 385Opportunity Assessment

3

BUS 400Management Decisions and Policy

3

BUS 452Project Management

3

BUS 453Supply Chain Management

3

BUS 472Personal Selling

3

BUS 476Product Design & Development

3

CST 352News Writing and Reporting

3

Any ECN 3xx or 4xx class

3

Additional Electives

Any additional credit hours required to complete a minimum of 120 credit hours.

Total Credit Hours: 120