Catalog 2013-2014

Marketing

Marketing AAS (Major Code: MM13)

Credit Required for Graduation: 63 semester credit hours

Curriculum Outline

General Education (15 Credits)

Area I: Language Arts and Communications (6 Credits)

ENGL 1101Composition and Rhetoric

3

SPCH 1101Public Speaking

3

Area II: Social and Behavioral Sciences3

Students must choose from the following courses:

ECON 2105Macroeconomics

3

ECON 2106Microeconomics

3

HIST 1111World History I

3

HIST 1112World History II

3

HIST 2111U.S. History I

3

HIST 2112U.S. History II

3

POLS 1101American Government

3

PSYC 1101Introductory Psychology

3

SOCI 1101Introduction to Sociology

3

Area III: Mathematics and Natural Sciences (3 Credits)

Students must choose from the following courses:

MATH 1100Quantitative Skills and Reasoning

3

MATH 1101Mathematical Modeling

3

MATH 1111College Algebra

3

Area IV: Humanities and Fine Arts (3)

Students must choose from the following courses:

ARTS 1101Art Appreciation

3

ENGL 2130American Literature

3

ENGL 2310English Literature from the Beginnings to 1700

3

HUMN 1101Introduction to Humanities

3

MUSC 1101Music Appreciation

3

MUSC 2040History of Popular Music

3

Marketing Core (39 Credits)

ACCT 1100Financial Accounting I

4

BUSN 1190Digital Technologies in Business

2

COMP 1000Introduction to Computers

3

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

OR

ACCT 2140Legal Environment of Business

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2000Global Marketing

3

MKTG 2070Buying and Merchandising

3

MKTG 2090Marketing Research

3

MKTG 2300Marketing Management

3

Marketing Elective (3 credits)

Students must select a course from one of the following areas:

ACCT XXXX
Electives

BUSN XXXX
Elective

3

CIST XXXX
Elective

HRTM XXXX
Elective

MGMT XXXX
Elective

MKTG XXXX
Elective

Marketing Specialization (9 Credits)

Students must choose from one of the following specializations:

Marketing Management Specialization (9 Credits)

MKTG XXXX
Elective

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

Entrepreneurship Specialization (9 Credits)

MKTG 2010Small Business Management

3

MKTG 2210Entrepreneurship

6

Retail Management Specialization (9 Credits)

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2270Retail Operations Management

3

Sports Management (9 credits)

MKTG 2080Regulations and Compliance in Sports

3

MKTG 2180Principles of Sports Marketing

3

MKTG 2280Sports Management

3

Students completing the Sports Management specialization must select MKTG 1280 as their elective option in the Marketing Core (see above).