Student Learning Outcomes

Graduates of the associate of applied science degree program in Marketing Management will be able to complete the following tasks:

• Demonstrate creativity and innovation in order to work successfully in a continuously changing business environment.
• Demonstrate knowledge and application of personal selling principles and strategies and demonstrate effective communication and confidence through presentations in written and verbal formats.
• Assist in the creation and execution of business and marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities.
• Demonstrate knowledge of the basic principles of management, including planning, organizing, leading, and controlling.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the diploma program in Marketing Management will be able to complete the following tasks:

• Demonstrate creativity and innovation in order to work successfully in a continuously changing business environment.
• Demonstrate knowledge and application of personal selling principles and strategies and demonstrate effective communication and confidence through presentations in written and verbal formats.
• Demonstrate knowledge of the basic principles of management, including planning, organizing, leading, and controlling.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Entrepreneurship will be able to complete the following tasks:

• Administer the principles of marketing and management to achieve or maintain a competitive advantage in the marketplace.
• Apply professional ethics to marketing and business situations.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Marketing Specialist will be able to complete the following tasks:

• Prioritize, manage, and strategically use the marketing mix to reach a marketing goal.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Retail Merchandise Manager will be able to complete the following tasks:

• Follow trends for merchandise to be purchased.
• Be responsible for the purchasing of merchandise.
• Track sales and inventory.
• Monitor all facets of the supply chain.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Small Business Marketing Manager will be able to complete the following tasks:

• Use technological resources for maximizing marketing effectiveness.
• Prioritize, manage, and strategically use the marketing mix to reach a marketing goal.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Sports Management will be able to complete the following tasks:

• Effectively manage and assist game and event operations.
• Manage, operate, and sell in sports retail operations.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.