Student Learning Outcomes

Graduates of the associate of applied science degree program in Marketing Management will be able to complete the following tasks:

• Apply professional ethics to marketing and business situations.
• Evaluate the effectiveness of marketing in the global marketplace.
• Utilize technological resources for maximizing marketing effectiveness.
• Prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.
• Administer the principles of marketing to achieve or maintain a competitive advantage in the marketplace.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the diploma program in Marketing Management will be able to complete the following tasks:

• Apply professional ethics to marketing and business situations.
• Evaluate the effectiveness of marketing in the global marketplace.
• Utilize technological resources for maximizing marketing effectiveness.
• Prioritize, manage, and strategically utilize the marketing mix to reach a marketing goal.
• Administer the principles of marketing to achieve or maintain a competitive advantage in the marketplace.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Entrepreneurship will be able to complete the following tasks:

• Administer the principles of marketing and management to achieve or maintain a competitive advantage in the marketplace.
• Apply professional ethics to marketing and business situations.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Marketing Specialist will be able to complete the following tasks:

• Prioritize, manage, and strategically use the marketing mix to reach a marketing goal.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Retail Merchandise Manager will be able to complete the following tasks:

• Follow trends for merchandise to be purchased.
• Be responsible for the purchasing of merchandise.
• Track sales and inventory.
• Monitor all facets of the supply chain.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.

Graduates of the certificate program in Small Business Marketing Manager will be able to complete the following tasks:

• Use technological resources for maximizing marketing effectiveness.
• Prioritize, manage, and strategically use the marketing mix to reach a marketing goal.
• Demonstrate the personal and professional ethics and interpersonal skills that are expected in the workplace.