GOVT 83.05 The Media and Advertising in American Politics

This seminar explores the relationships between campaign advertising, the mass media, and political deliberation. We will examine the advertising strategies politicians use to win campaigns, the strategies they use to keep their seats of power once in office, how these efforts are evaluated by the media, and how the entire communication process affects the role of the public in democracy. A course-length political advertising and media simulation in which students will work to successfully communicate campaign messages serves to provide students with a hands-on learning opportunity and a unique culminating experience. Note that there are no prerequisites for this course.

Instructor

D. Brooks

Degree Requirement Attributes

Dist:SOC; WCult:W

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