SPEE 40 Resistance To Influence: Inoculation Theory-Based Persuasion

This course revisits a classic theory of resistance to influence: inoculation. Inoculation theory is unique. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. We will trace inoculation's development; reconsider some of its assumptions; explore its application in contexts of health, politics, and marketing; and discuss ethics of resistance-based message strategies. Writing and speaking projects will guide our consideration and analysis of this underexplored dimension of rhetoric. Limited enrollment. No prior speaking experience is necessary.

Instructor

Compton

Degree Requirement Attributes

SOC

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