OAD 31864 MARKETING MANAGEMENT (4)

The focus of this course is on formulating marketing strategy from a managerial perspective. This perspective looks at segmentation, targeting, positioning, and marketing mix factors that contribute to the company's competitive advantage in the marketplace. The application of these factors is used in market opportunity assessment along with marketing planning, implementation, evaluation, and control. Prerequisite: OAD 31863 Principles of Marketing.