Mktg 448 Digital Media Planning and Design

Covers the use of digital communication channels (internet, mobile, etc.) to strategically reach key audiences and foster consumer relationships. Topics include interactive media planning principles, use of digital media as PR tools, online metrics to measure marketing/advertising effectiveness, and basics of web site content construction (navigation, atmospherics, etc.).

Credits

4

Prerequisite

Prerequisites: Mktg 340 and Mktg 441.