2022-2023 Catalog

MKT 201W Introduction to Marketing

This is an examination of the role of marketing in society, consumer behavior, product management, pricing, distribution and promotion. This is a Writing in the Discipline (WID) course. (Formerly MKT 301)

Credits

4 credit hours.

Prerequisite

Completion of at least 30 college credits.

Offered

Fall, Spring, Summer.