MUSB - Music Industry

MUSB 101 Music Industry Career Foundations

A survey of the various opportunities in the Music Industry, including venue operation, artist management, performing, recording, publishing, broadcast media, journalism, film etc., paired with the development of writing skills. Students will gather information and evaluate the interrelationships between multiple potential career paths while developing skills in written and oral communications including preparation of letters of inquiry, press releases, press kits and presentation materials.

3

MUSB 201 The Business of Music

A comprehensive exploration of the various facets of the music business including careers in music, music publishing (copyrights, licensing, music books, exploitation of catalogue), the record business (recording, artist management, licensing, record distribution), tour management, self-employment business basics and ethics in the music business.

3

MUSB 230 History of the Music Industry

The American music industry has generated hits and new style combinations throughout every decade. The course will survey this evolution from roots through modern times.

3

Prerequisites

MUSB 101

MUSB 301 Music Copyrights

An exploration of copyright purpose, history, use and challenges. Students will learn about copyright ownership and registration, and how copyright is used to manage royalties, publication, project development, and dissemination of the intellectual property through the various media, including the Internet.

3

Prerequisites

MUS 380 or MUSB 201

MUSB 304 Business of the Beatles

An in-depth look at the business of The Beatles. The course will examine recording contracts, publishing, touring and biographies of those most closely associated with the band.

3

Prerequisites

MUSB 101

MUSB 320 Music Contracts

The music business engages musicians with detailed contracts that establish terms of management, marketing, producing, licensing, recording, distribution, and the like. The student will learn about standard language and the principles of contract negotiations.

3

Prerequisites

MUS 285 or MUSB 301

MUSB 350 Special Topics in Music Business

Special topics in Music Business not covered in detail by regular courses and not offered on a regular basis.

1-3

MUSB 420 Student Record Label

Examines the inner workings of a record label. The primary functions of all department of a record label will be discussed, including artist & repertoire, marketing, business and legal affairs, public relations, promotion, sales and distribution, merchandising, and artist relations. Students will gain hands-on experience operating an independent record label and facilitating the creation of a music product.

3

Prerequisites

(MUSB 201 and MUSB 320) or (MUS 380 and MUS 385)

MUSB 425 Music Marketing and Promotion

Effective marketing is a necessary component of any successful release of recorded music. This course explores the various elements of a marketing plan ¿ how it is researched, prepared, and implemented. The use and effectiveness of marketing via radio, print, the Internet, and touring will be examined. An inquiry into the changing music industry will focus on the emergence of developing markets and the future of music.

3

Prerequisites

(MUSB 201 and MUSB 320) or (MUS 380 and MUS 385)

MUSB 430 Independent Study

This is a course for highly motivated students to undertake special studies in music business under faculty guidance.

1-3

MUSB 435 Contemporary Issues in Music and the Marketplace

Contemporary consumer behavior and the changing marketplace as well as traditional marketing methods and the legal issues that apply must be understood for a successful career in the music industry. Students will examine the current market in the context of emerging legal issues and marketplace ethics.

3

Prerequisites

MUSB 301 and MUSB 320

MUSB 465 Music Industry Internship

The course provides credit for professional experiences in the music business for music business majors. Enrollment is to be arranged with an appropriate instructor.

1-15

MUSB 470 Concert Touring and Sound

This course will teach the essential elements of assembling a tour team,understanding live sound and acoustics and tips on recording.

3

Prerequisites

MUSB 101

MUSB 480 Independent Study

This is a course for highly motivated students to undertake special studies in music business under faculty guidance.

1-7