Communication: Media Management Bachelor of Science

For students interested in non-production areas of electronic media. Includes sales, management, regulation, promotion, and research in broadcast and other electronic media such as cable television, telephone, and satellites.

Requirements for Communication: Media Management

(43 credit hours, including core requirements of 7 credit hours; at least 12 credit hours must be taken at Fredonia)

Communication Core (7 credit hours):

COMM 101	Fundamentals of Communication	3
COMM 105	Public Speaking	3
COMM 199	Communication Orientation	1
Total Credit Hours:		7

Supporting Courses

ACCT 201	Principles of Financial Accounting	3
CSIT 151	Introduction to Information Systems	3
ECON 210	Principles of Macroeconomics	3
Total Credit Hours:		9

Media Management Core

Choose 21 credit hours from the following:

COMM 102	Mass Media and Society	3
COMM 222	Principles of Public Relations	3
COMM 244	Introduction to Social Media	3
COMM 251	Audio Production I	3
COMM 254	Video Field Production	3
COMM 255	Studio Production	3
COMM 323	Research Methods	3
COMM 336	Introduction to Business Communication	3
COMM 347	Print/Digital Narrative	3
COMM 350	Media Technology	3
COMM 385	International Media	3
COMM 400	Media Industry Management	3
Total Credit Hours:		21

Major Electives

Choose 12 credit hours from the following, at least two at 300-400 level:

COMM 111	Web Design	1
COMM 112	Desktop Video	1
COMM 113	Flash	1
COMM 114	Electronic Darkroom	1
COMM 115	Advanced Electronic Darkroom	1
COMM 116	Desktop Publishing	1
COMM 118	Desktop Audio	1
COMM 155	Rhetoric of Vision and Sound	3
COMM 221	Interpersonal Communication	3
COMM 301	Group Communication	3
COMM 302	Rhetoric and Criticism	3
COMM 312	Multimedia Integration	3
COMM 313	Political Communication	3
COMM 375	Mass Media Theory	3
COMM 379	Persuasion	3
COMM 420	Communication Law and Ethics	3
COMM 430	Communication Theory	3
COMM 460	Organizational Communication	3
COMM 465	Intercultural Communication	3
COMM 470	Fredonia Radio Systems/WNYF/Leader Practicum	3
Total Credit Hours:		12

NOTE:

• COMM 111-118: Computer mini-courses, 1 credit hour each. Only three credit hours may be taken from the one-credit mini-courses.

Total Credit Hours: 49