3000

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

Introduces students to basic concepts, practices, and techniques of contemporary marketing. Prerequisite: BADM 2312.

A survey course in advertising and other promotional techniques and their influence on the consumer buying process. Prerequisite: Grade of "C" or better in BMKT 3311.

An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors will be related to marketing strategy and practice. Prerequisite : Grade of "C" or better in BMKT 3311, and junior standing.

A study of the principles and applications of marketing research with strong emphasis on research designs data. Prerequisite: BMKT 3311.

A study of the sales process including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems. Prerequisite: BMKT 3311.

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

Organized classes to explore specialized problems in an area of Business Administration. May be repeated for credit when topics vary. Course level ("V") may range between 2 and 4 or Sophomore through Senior level.

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.