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McLane College of Business
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Marketing B.B.A.
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Marketing B.B.A. Minor
Degree Requirements
Required Courses:
6 hours upper level at UMHB
BMKT 3322
Consumer Behavior
3
BMKT 3331
Marketing Research
3
BMKT 4341
Marketing Strategy
3
Please select one additional 3- hour BMKT course:
BMKT
BMKT Additional Hours
3