MKT 652 Services Marketing and Management

For graduate students only. This course focuses on developing and managing the service encounter across different industries, including the nonprofit sector, in order to deliver service quality to the customer. In this course students learn the unique challenges of services and the different roles both employees and customers have in the creation and delivery of services. Students will be able to develop measures of service quality, research and anticipate customer expectations, design new services and create service recovery strategies.

Credits

4

Prerequisite

Foundation courses.

Corequisite

MKT 609.

Offered

as needed