MKT 704 Marketing New Technology and Innovations

For graduate students only. This course focuses on the rapidly evolving concepts and analytical techniques for strategically marketing innovations and high-tech offerings. The impact of technology modifies traditional marketing strategies, and these differences are explored. The course involves developing a comprehensive strategic marketing plan for a new technology client so that students can apply updated strategic planning methods to business and marketing strategies.

Credits

4

Prerequisite

MKT 609. Co-Requisite: MKT 610 or permission from program director.

Offered

spring semester and summer (as needed).