Strategic Communication Major (Bachelor of Arts)

A student majoring in strategic communication must complete the major core requirements for a total of 60 hours (plus cognates), the general studies program, and all baccalaureate degree requirements as outlined in this bulletin.

Core Requirements:

COMM 145	Communication and Languages in a Global Society	4
COMM 375	Communication Theory	3
COMM 487	Senior Project	1
COMM 490	Internship	0-4; 4
COMM 495	Communication and Languages Colloquium	0
COMM 496	Communication Research I	3
COMM 497	Communication Research II	1
FLTV 135	Introduction to Filmmaking	4
JOUR 148	Creativity and Communication	3
JOUR 245	Media Writing	4
JOUR 247	Copy Editing	3
JOUR 349	Social Media Strategies	3
JOUR 341	Feature Writing	4
JOUR 344	Technical Writing	3
JOUR 451	Digital Publishing	4
PREL 481/MKTG 481	Public Relations	4
SPCH 101	Fundamentals of Speech Communication	4
	Electives	12
Total Credit Hours:		60-64

COMM 490: Minimum 120 hours

COMM 495: six colloquia required

Electives must be chosen in consultation with and approved by the academic advisor assigned by the department chair and must be chosen from COMM, DRMA, FLTV, JOUR, PREL, SPCH, LANG, and either MKTG 381 or MKTG 383. Six hours of electives must be PREL or JOUR writing classes.

Cognates

GRPH 124	Introduction to Design	4
GRPH 235	Digital Imaging I	4
PHTO 156	Principles of Photography	3
	or
PHTO 255	Film Photography	3