Essential Functions

The purpose of the essential functions list is to allow prospective students who are considering a career to be informed of the physical, emotional, and psychological demands related to training and employment in a field of study. These lists are provided to allow prospective students to make informed career choices by providing them with a summary of the physical abilities and personality traits that are generally required for the successful completion of a curriculum and result in employment in their field of study after graduation. For students to be successful in the Marketing programs, they must be able to demonstrate the following abilities and skills:

• Effective written and verbal communication skills, including the ability to write letters, memoranda, and reports using clear, concise grammatically correct English (or other language required by the specific job position).
• Speak clearly, distinctly, and effectively in person-to-person or small group situations using tact and diplomacy.
• Be creative, self-motivated, and have a pleasant and helpful disposition.
• Possess problem-solving skills and apply good judgment based on the principles of sound management.
• Establish and maintain priorities in order to complete assignments by deadlines without detailed instruction.
• Effective time-management skills and the ability to multi-task.
• Skill in verifying the accuracy and completeness of forms and reports.
• Flexibility and willingness to embrace change.
• Work with and serve a staff and community with diverse cultural, educational, and experiential backgrounds.
• Familiarity with databases, spreadsheets, and query utilities; knowledge of Microsoft Word and Excel; and/or the ability to learn and use other software required by the employing organization.

Marketing students must understand the varying job requirements for employment in marketing-related fields:

• Work may at times require more than eight hours per day or irregular day/hours to perform the essential duties of the position; may be required to work nights, weekends, holidays, and other peak sales periods.
• Duties are primarily performed in an office or retail environment setting, though certain sales work may also be outdoors.
• Work may require travel to external agencies; cold-calling and outside field sales usually require traveling to meet clients in person.
• Some positions may require a valid driver's license and use of an insured automobile or access to adequate transportation.
• Some positions may require background checks.

Students must possess sufficient strength, coordination, mobility, sensory, and manual dexterity to perform the following procedures accurately, safely, and efficiently:

• Physical requirements will vary depending on the specific marketing position and business location, but may include:
  • Walking, stooping, sitting, bending, climbing stairs, and reaching.
  • Manual dexterity in arms, hands, and fingers.
  • Ability to sit and/or stand for prolonged periods of time.
  • Ability to lift or move up to 25 pounds.
• Sensory requirements will vary depending on the specific marketing position and business location, but may include:
  • Color discrimination.
  • Depth perception and peripheral vision.
  • Far vision and near vision.
  • Hearing, sense of touch, and sense of smell.