Catalog 2013-2014

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Marketing

Marketing Diploma Program (Major Code: MM12)

Credit Required for Graduation: 56 semester credit hours

Curriculum Outline

General Core (8 Credits)

EMPL 1000Interpersonal Relations and Professional Development

2
OR
PSYC 1010Basic Psychology

3
ENGL 1010Fundamentals of English I

3
MATH 1011Business Mathematics

3

Marketing Core (39 Credits)

ACCT 1100Financial Accounting I

4
BUSN 1190Digital Technologies in Business

2
COMP 1000Introduction to Computers

3
MGMT 1100Principles of Management

3
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regulations and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communications

3
MKTG 2000Global Marketing

3
MKTG 2070Buying and Merchandising

3
MKTG 2090Marketing Research

3
MKTG 2300Marketing Management

3

Marketing Elective (3 credits)

Students must select a course from one of the following areas:

ACCT XXXXElectives
BUSN XXXXElective

3
CIST XXXXElective
HRTM XXXXElective
MGMT XXXXElective
MKTG XXXXElective

Marketing Specialization (9 Credits)

Students must choose from one of the following specializations:

Marketing Management Specialization (9 Credits)

MKTG XXXXElective
MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3

Entrepreneurship Specialization (9 Credits)

MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6

Retail Management Specialization (9 Credits)

MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2270Retail Operations Management

3

Sports Management (9 credits)

MKTG 2080Regulations and Compliance in Sports

3
MKTG 2180Principles of Sports Marketing

3
MKTG 2280Sports Management

3
Students completing the Sports Management specialization must select MKTG 1280 as their elective option in the Marketing Core (see above).