Catalog 2014-2015

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Marketing Management

Marketing Management AAS (Major Code: MM13)

Credits Required for Graduation: 63 semester credit hours

Curriculum Outline

General Education (15 Credits)

Area I: Language Arts and Communications (6 Credits)

ENGL 1101Composition and Rhetoric

3
SPCH 1101Public Speaking

3

Area II: Social and Behavioral Sciences (3 Credits)

Students must choose from the following courses:

ECON 2105Macroeconomics

3
ECON 2106Microeconomics

3
HIST 1111World History I

3
HIST 1112World History II

3
HIST 2111U.S. History I

3
HIST 2112U.S. History II

3
POLS 1101American Government

3
PSYC 1101Introductory Psychology

3
SOCI 1101Introduction to Sociology

3

Area III: Mathematics and Natural Sciences (3 Credits)

Students must choose from the following courses:

MATH 1100Quantitative Skills and Reasoning

3
MATH 1101Mathematical Modeling

3
MATH 1111College Algebra

3

Area IV: Humanities and Fine Arts (3 Credits)

Students must choose from the following courses:

ARTS 1101Art Appreciation

3
ENGL 2130American Literature

3
ENGL 2310English Literature from the Beginnings to 1700

3
HUMN 1101Introduction to Humanities

3
MUSC 1101Music Appreciation

3
MUSC 2040History of Popular Music

3

College Requirement (3 Credits)

FSSE 1000First

3

Marketing Management Core (33 Credits)

ACCT 1100Financial Accounting I

4
BUSN 1190Digital Technologies in Business

2
COMP 1000Introduction to Computers

3
MGMT 1100Principles of Management

3
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regulations and Compliance

3
OR
ACCT 2140Legal Environment of Business

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communications

3
MKTG 2000Global Marketing

3
MKTG 2090Marketing Research

3
MKTG 2300Marketing Management

3

Marketing Specialization (12 Credits)

Students must choose from one of the following specializations:

Marketing Management Specialization (12 Credits)

MKTG XXXXElective

3
MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3

Entrepreneurship Specialization (12 Credits)

MKTG 2010Small Business Management

3
MKTG 2210Entrepreneurship

6
MKTG 2070Buying and Merchandising

3

Retail Management Specialization (12 Credits)

MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2270Retail Operations Management

3

Social Media Marketing (12 credits)

MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3

Sports Management (12 credits)

MKTG 1280Introduction to Sports and Recreation Management

3
MKTG 2080Regulations and Compliance in Sports

3
MKTG 2180Principles of Sports Marketing

3
MKTG 2280Sports Management

3