Marketing Management

Accreditation

Mission Statement

Nature of the Work

Student Learning Outcomes

Essential Functions

Program Expenses

Marketing Management Diploma(Major Code: MM12)

Marketing Management Diploma (Major Code: MM12)

Credential: Diploma
Campus Location: Athens

Curriculum Outline

College Requirement

FSSE 1000	First Semester Seminar	3
Total Credit Hours:		3

Academic Core

Total Credit Hours:

8-9

ENGL 1010	Fundamentals of English I	3
Total Credit Hours:		3

Students must choose one of the following courses:

MATH 1011	Business Mathematics	3
MATH 1012	Foundations of Mathematics	3
Total Credit Hours:		3

Option

Students must choose one of the following courses:

EMPL 1000	Interpersonal Relations and Professional Development	2
PSYC 1010	Basic Psychology	3
Total Credit Hours:		2-3

Electives

Students must choose from one of the following (3 credit hours)

BUSN XXXX	Elective	3-4
MGMT XXXX	Elective	3
MKTG XXXX	Elective	3
Total Credit Hours:		3

Marketing Management Core

MKTG 1100	Principles of Marketing	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated Marketing Communications	3
MKTG 2090	Marketing Research	3
BUSN 1190	Digital Technologies in Business	2
	OR
BUSN 1430	Desktop Publishing and Presentation Applications	4
	OR
COMP 1000	Introduction to Computers	3
ACCT 2140	Legal Environment of Business	3
	OR
MKTG 1130	Business Regulations and Compliance	3
MKTG 2290	Marketing Internship/Practicum	3
	OR
MKTG 2300	Marketing Management	3
Total Credit Hours:		33-34

Marketing Specialization

Students must choose one of the following specializations:

Total Credit Hours:

12

e-Business Specialization

BUSN 2170	Web Page Design	2
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		11

Marketing Management Specialization

MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
MKTG 2070	Buying and Merchandising	3
MKTG XXXX	Elective	3
Total Credit Hours:		12

Entrepreneurship Specialization

MKTG 2010	Small Business Management	3
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		12

Social Media Marketing

MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2500	Exploring Social Media	3
MKTG 2550	Analyzing Social Media	3
Total Credit Hours:		12

Total Credit Hours: 11-12

Marketing Management Associate Degree (Major Code: MM13)

E-Commerce Marketer TCC (Major Code: EA71)

Entrepreneurship TCC (Major Code: EN11)

Marketing Specialist TCC (Major Code: MS21)

Retail Merchandise Manager TCC (Major Code: RMM1)

Small Business Marketing Manager TCC (Major Code: SB51)

Social Media Marketing TCC (Major Code: SM11)