MRKT 55030 Services Marketing
This course exposes students to the development of service offerings and processing. Students examine and study the management, marketing, scheduling, queuing, quality assurance, processing and efficient delivery of service orders in various industries. It also analyzes the roles and benefits of technology in service management both by large service firms (such as banks, hotels, etc.) and service professionals (such as accountants, lawyers, finance consultants, real estate agents, tax consultants, restaurateurs, and other SME service providers).
Credits
3