Master of Science in Administration, MSA
48 credit hours
Program Description
The MSA program is designed to meet the needs of students who may wish to specialize in marketing, management, or project management. Following are recommended interdisciplinary cluster units of nine semester hours for each of the major areas.
Core Curriculum
Graduate Information Systems and Methods Cluster
Graduate Marketing/Finance Cluster
Graduate Management Cluster
Management Emphasis
Students pursuing an emphasis in Management take the following required clusters for 18 semester hours in their area of emphasis:
Graduate Organizational Communications Cluster
Prerequisite: MSA Core Clusters
Graduate Organizational Assessment Cluster
Prerequisite: MSA Core Clusters
In addition to the five required clusters, students must complete:
Project Management Emphasis
Students pursuing an emphasis in Project Management take the following required clusters for 18 semester hours in their area of emphasis:
Graduate Project Management in Business Cluster
Prerequisite: MSA Core Clusters
Graduate Managing Project Execution Cluster
IBA 56075 | Managing Project Execution | 3 |
IBA 56076 | Project Leadership and Communication | 3 |
IBA 56077 | Issues and Cases in Global Project Management | 3 |
In addition to the five required clusters, students must complete:
Marketing Emphasis
Students pursuing an emphasis in Marketing take the following required cluster (Graduate Marketing) and either the Graduate Integrated Promotional Communications cluster or the Graduate Product Management cluster for 18 semester hours in their area of emphasis.
Graduate Finance/Marketing Cluster
Graduate Economic Issues and Methods
Graduate Marketing Cluster (Required)
Prerequisite: MSA Core Clusters
Choose 2 of the Following
Graduate Integrated Promotional Communications Cluster
ICM 50600 | Promotion Strategies and Tactics | 3 |
ICM 50800 | Advertising for Sales Efficiency | 3 |
ICM 51000 | Public Relations Strategies for Business | 3 |
Prerequisite: MSA Core Clusters
Graduate Management Cluster
Graduate Product Management Cluster
In addition to the five required clusters, students must complete: