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Master of Science in Administration, MSA

48 credit hours

Program Description

The MSA program is designed to meet the needs of students who may wish to specialize in marketing, management, or project management. Following are recommended interdisciplinary cluster units of nine semester hours for each of the major areas.

Core Curriculum

 

Graduate Information Systems and Methods Cluster

IBA 50100Economic Issues

3
IBA 50300Business Driven Information Systems

3
IBA 50500Quantitative Methods

3

Graduate Marketing/Finance Cluster

IHR 56100Essentials of Marketing

3
IHR 56200Survey of Accounting

3
IHR 56300Introduction to Finance

3

Graduate Management Cluster

IBA 54000Management and Administrative Theory

3
IBA 54100Organizational Behavior

3
IBA 54300Personnel Management and Labor Relations

3

Management Emphasis

Students pursuing an emphasis in Management take the following required clusters for 18 semester hours in their area of emphasis:

Graduate Organizational Communications Cluster

ICM 51500Organizational Communications Theories

3
ICM 51600Leadership in Organizations

3
ICM 51800Communication Process and Motivation

3

Prerequisite: MSA Core Clusters

Graduate Organizational Assessment Cluster

IHR 57700Organizational Assessment

3
IHR 57900Training Design, Evaluation, and Facilitation

3
IHR 58000Contemporary Issues

3

Prerequisite: MSA Core Clusters

In addition to the five required clusters, students must complete:

IBA 60100Business Policies and Strategies

3

Marketing Emphasis

Students pursuing an emphasis in Marketing take the following required cluster (Graduate Marketing) and either the Graduate Integrated Promotional Communications cluster or the Graduate Product Management cluster for 18 semester hours in their area of emphasis.

Graduate Finance/Marketing Cluster

IHR 56100Essentials of Marketing

3
IHR 56200Survey of Accounting

3
IHR 56300Introduction to Finance

3

Graduate Economic Issues and Methods

IBA 50100Economic Issues

3
IBA 50300Business Driven Information Systems

3
IBA 50500Quantitative Methods

3

Graduate Marketing Cluster (Required)

IBA 55020Marketing Information and Research

3
IBA 55100Marketing Strategy and Management

3
IBA 55200Issues in Marketing

3

Prerequisite: MSA Core Clusters

Choose 2 of the Following

Graduate Integrated Promotional Communications Cluster

ICM 50600Promotion Strategies and Tactics

3
ICM 50800Advertising for Sales Efficiency

3
ICM 51000Public Relations Strategies for Business

3

Prerequisite: MSA Core Clusters

Graduate Management Cluster

IBA 54000Management and Administrative Theory

3
IBA 54100Organizational Behavior

3
IBA 54300Personnel Management and Labor Relations

3

Graduate Product Management Cluster

IBA 55500Product Management and Product Development

3
IBA 56000Brand Management

3
IBA 56500Product Positioning Strategy

3

Prerequisites: IBA 55020, IBA 55100, IBA 55200

In addition to the five required clusters, students must complete:

IBA 60100Business Policies and Strategies

3