ASC 52300 Advertising Copywriting

This course is an advanced examination of writing for public relations and marketing communications. Through an examination of a local business or non-profit entity, students will apply the strategies in copywriting to research for information on both product and consumer and apply this information in developing a campaign strategy. Students will produce advertising messages for print and broadcast, design print ad layouts, and plan and prepare broadcast storyboards. Internet advertising will also be studied.

Credits

3