LAE 461 Advertising and Promotional Writing in the Digital Age

This course is taught by professionals in the fields of advertising, marketing and public relations. Students will learn how to provide a creative brief, creative strategy, creative concept, and execute a multimedia integrated marketing campaign. Students will also learn how advertising builds and communicates the corporate image and brand. Practical assignments include writing and designing a promotional brochure, print ad, radio ad, direct mail piece, packaging, 30 seconds TV spot, web copy, outdoor/transit and press release. Additional areas of exploration include target and geographic markets, production, search engine optimization, blogging and social media. Pre-requisite(s): Graduate status or permission of the instructor for undergraduate students. Co-requisite(s): None. 5 quarter or 3 semester hours

Credits

3 OR 5