MKT 265 Design and Innovation

Innovative design, both in products and services, is increas increasingly important. Students explore how design can create competitive advantage, including case studies, exercises, and field experiences. Students learn the basics of aesthetics, design principles, and design development processes. The course also addresses methods and approaches to think more creatively, to break paradigms, to better visualize options, and to find and develop innovative business models. Prerequisite: MKG 235.

Credits

4