MKT 341 Marketing Management

Case studies and relevant examples demonstrate how to apply the concepts, tools, and procedures employed by today's lead -ing brand and marketing managers. Students learn to manage customer acquisition and retention through comprehensive marketing plans, promotion techniques, distribution channels, sales strategies, and pricing. The course also includes project management and budgeting of marketing campaigns. Globalization issues are incorporated throughout the course. Prerequisite: MKG 235

Credits

4

Distribution

KC:Kendall Course