COM 406 Public Relations and Conflict Management

Public Relations and Conflict Management addresses essential skills for modern public relations (PR) professionals, including planning and executing successful messaging across a variety of organization types and scenarios. Students acquire and apply skills in conflict management communication, press briefings, digital media, marketing strategies, and publicity. In addition, students build their knowledge of historical and contemporary PR events and research stakeholders, examining how to customize and deliver messages accordingly.

Credits

5

Prerequisite

COM 105: Introduction to Communication: Storytelling

Corequisite

None.