MKT - Marketing

This course examines the history of advertising from the American Industrial Revolution to the modern day. MKT 205 surveys the creational aspects of advertising since the late 1800s with a focus on consumer culture, product demands, and technology in an ever-changing landscape. Students will study the different channels and platforms used by advertisers and how their marketing approaches shifted according to the economic, political, social, and technological changes that have transpired over the past 150 years. Pre-requisite(s): ENG 101, ENG 201 with a grade of "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This course introduces the essential theories and practices of marketing. Students learn about and apply foundational concepts and skills related to market analysis and strategy, situation analysis, and execution of the marketing mix. Coverage includes the creation, communication, and delivery of value to targeted audiences, selected through the process of segmentation. Pre-requisite(s): ENG 101, ENG 201 with a grade of "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This course covers the strategic use of content to attract new customers and retain current customers. It trains students in content management and design applications and platforms to successfully create effective branding. Students explore different approaches to a variety of branding elements, such as visual identity and creative strategies. Students also learn about the collaboration process between marketers and graphic designers to bring marketers’ ideas to life in print and digital material. Pre-requisite(s): ENG101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Marketing for Nonprofits provides students with an overview of the variations of methods and intentions between marketing for nonprofits as opposed to marketing for for-profits (e.g., to foster a cause vs. to make a sale). This course also provides an overview of common nonprofit efforts that require focused marketing (e.g., membership, donation, and conference promotions). Additionally, this course supplies students with practical information such as marketing techniques and nonprofit marketing campaign design. Pre-requisite(s): MKT 300 or permission of chair or designate. Co-requisite(s): None. 5 quarter hours

Event Marketing provides students with an overview of the variations between marketing for events as opposed to marketing for products or services (e.g., to promote event registration vs. to sell a tangible product). In this course, students will create an event of their choice, and design digital marketing pieces targeted to attendees, sponsors, and exhibitors reflective of their event industry. Students’ work will culminate into an event website that showcases their marketing pieces. Pre-requisite(s): MKT 205 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours

In this course, students select their preferred niche pathway: sports, entertainment, or hospitality and design a promotional campaign. This course helps students hone into a specialty industry, strategize effective marketing techniques, and develop promotions that are shaped by that industry’s operations, audience, and outreach. Students work in synch with each as they explore their selected industry and design their specialized marketing campaigns. Pre-requisite(s): ENG 101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Small Business Marketing prepares aspiring marketers and entrepreneurs to formulate marketing strategies that position small businesses and start-ups for success. In this class, students will apply niche marketing tactics and analyze small business budgeting for effective outreach and promotion. Students will distinguish between product marketing and content marketing as well as evaluate the stages and lifecycles of small business marketing projects.

Digital marketing is increasingly the core of how organizations build brands, connect with customers, and sell products. Understanding how to craft and manage an online presence is a fundamental skill for contemporary marketers. In this course, students learn how to think digitally from a strategic and tactical standpoint, while obtaining practical implementation skills. They learn the fundamentals of the most important digital channels, including content marketing and advertising concepts, which fuel the most successful digital campaigns. Additionally, students learn to use data to successfully target their audiences and track and measure success. Pre-requisite(s): MKT 300, or by permission of department chair or designate. Co-requisite(s): None. 5 quarter hours

Innovation and design in products and services is increasingly important. Students explore how, by utilizing market research data, they can create competitive advantage and understand consumers’ needs. Students learn the basics of market research, aesthetics, design principles, and the design development process. This course also addresses methods and approaches to think more creatively, to break paradigms, to better visualize options, and to find and develop innovative business models. Pre-requisite(s): MKT 300. Co-requisite(s): None. 5 quarter hours

This course provides an analysis of consumer shopping behavior, spending habits, and purchasing preferences, and explores marketing strategy approaches to meet the ways in which consumers perceive, select, and spend. Students will examine behaviors associated with consumer actions as they develop marketing strategies. In this course, students will exercise their analytical skills by examining and processing quantitative and qualitative data to map trends and identify effective outreach to target audiences. Pre-requisite(s): ENG 101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This course provides experienced and aspiring managers with a thorough grounding in the principles of marketing as well as concepts of strategic marketing decision making. Coverage includes creation, communication, and delivery of value to targeted audiences, selected though the process of segmentation, targeting, and customer analysis, and concludes with the development of an effective strategic marketing plan. Pre-requisite(s): BUS 430; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours