300

This course introduces the essential theories and practices of marketing. Students learn about and apply foundational concepts and skills related to market analysis and strategy, situation analysis, and execution of the marketing mix. Coverage includes the creation, communication, and delivery of value to targeted audiences, selected through the process of segmentation. Pre-requisite(s): ENG 101, ENG 201 with a grade of "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This course covers the strategic use of content to attract new customers and retain current customers. It trains students in content management and design applications and platforms to successfully create effective branding. Students explore different approaches to a variety of branding elements, such as visual identity and creative strategies. Students also learn about the collaboration process between marketers and graphic designers to bring marketers’ ideas to life in print and digital material. Pre-requisite(s): ENG101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Marketing for Nonprofits provides students with an overview of the variations of methods and intentions between marketing for nonprofits as opposed to marketing for for-profits (e.g., to foster a cause vs. to make a sale). This course also provides an overview of common nonprofit efforts that require focused marketing (e.g., membership, donation, and conference promotions). Additionally, this course supplies students with practical information such as marketing techniques and nonprofit marketing campaign design. Pre-requisite(s): MKT 300 or permission of chair or designate. Co-requisite(s): None. 5 quarter hours

Event Marketing provides students with an overview of the variations between marketing for events as opposed to marketing for products or services (e.g., to promote event registration vs. to sell a tangible product). In this course, students will create an event of their choice, and design digital marketing pieces targeted to attendees, sponsors, and exhibitors reflective of their event industry. Students’ work will culminate into an event website that showcases their marketing pieces. Pre-requisite(s): MKT 205 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours

In this course, students select their preferred niche pathway: sports, entertainment, or hospitality and design a promotional campaign. This course helps students hone into a specialty industry, strategize effective marketing techniques, and develop promotions that are shaped by that industry’s operations, audience, and outreach. Students work in synch with each as they explore their selected industry and design their specialized marketing campaigns. Pre-requisite(s): ENG 101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Small Business Marketing prepares aspiring marketers and entrepreneurs to formulate marketing strategies that position small businesses and start-ups for success. In this class, students will apply niche marketing tactics and analyze small business budgeting for effective outreach and promotion. Students will distinguish between product marketing and content marketing as well as evaluate the stages and lifecycles of small business marketing projects.