BUS 7903 INTERNATIONAL MARKETING

Course explores the application of advanced marketing concepts and techniques necessary in the resolution of global marketing issues. Exposure to challenges facing an international marketing manager and the development of a framework for solving marketing problemswill also be examined. Particular attention will be paid tosensitizing students to special circumstances and situations encountered when marketing in various cultures. Prerequisite:BUS 7900 Social, Cultural, Legal, and Political Influences on Business or permission of Program Director.