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Catalog 2019-2020

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      • ORIENTATION (No Credit)
      • 5000
        • BUS 5700
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        • BUS 5745
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Catalog 2019-2020 > Course Descriptions - Graduate > BUS - Business - Grad > 5000 > BUS 5745

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BUS 5745 STRATEGIC MARKETING (3)

Covers the identification and selection of marketing opportunities, target markets and design, and implementation and evaluation of marketing programs.  Cross-listed with BUS 7450.