Mktg 437 Channel Management in the Athletic and Outdoor Industry
Provides insight into the product planning process for apparel, footwear, and hard goods in the athletic and outdoor industry. Provides an overview and hands on group project experience of ideating, creating, producing, merchandising, marketing and delivering a product to market. Also offered for graduate-level credit as Mktg 537 and may be taken only once for credit.
Prerequisite
Prerequisites:
BA 311.