Undergraduate programs

The undergraduate program in business administration adheres to the principle that in a free society the business enterprise must be responsibly and efficiently managed. The undergraduate degree program includes both business and non-business courses. The mission of the undergraduate program is to provide students with a broad understanding of business and to equip them with the dynamic skills required to work successfully in a complex and changing global environment.

Special emphasis options are available within the business administration major and are designed to prepare students for positions in accounting, advertising, finance, human resource management, management & leadership, marketing, and supply and logistics management.  A business minor is available for all non-business majors as is the advertising minor for graphic design and/or communications majors. Certificates in entrepreneurship, food industry management, the athletic and outdoor industry, international business, social innovation and social entrepreneurship are also available. The School of Business offers study abroad opportunities at the undergraduate and graduate levels.

The School of Business offers an Online Business Degree Program. Tailored for the student who works full time, the program allows students to complete their junior and senior years of the business program, two courses per term guaranteed in three years. Students enrolled in the Online Business Degree Program will complete the full curriculum of standard business courses required for a bachelor’s degree in business with an option in Management & Leadership or Supply & Logistics Management. Admission and requirements for this program are similar to the traditional undergraduate program.

Student advising

Undergraduate academic and career advisors are located in 240 SBA. Current information about degree requirements for students in the School of Business Administration is available there. Students should make appointments with their advisor at least once a year to ensure that requirements are being met. For program option planning and career counseling, students may make an appointment with SBA academic and career advisors.

The School of Business Administration Web site, http://www.pdx.edu/sba/, contains announcements concerning policies, upcoming activities, scholarships, and other information vital to all business students. Information about student organizations, internships, and career opportunities can also be found there.

Degree Maps and Learning Outcomes

Admission requirements

Business Administration B.A./B.S.

Business Administration Minor

Advertising Management Minor for Graphic Design Majors

Advertising Minor for Communications Majors

Advertising Minor for Communications Majors

Requirements

The Advertising Management minor for communication majors requires 24 credit hours. The objective of this minor is to familiarize communication majors with general business practices and the marketing communications industry specifically. The undergraduate minor’s focus is interdisciplinary, including courses in the School of Business and the communication department. Twenty of these hours will be taken within the School of Business (SBA) and four credit hours can be a communication or SBA elective. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.

Five required courses:

BA 311Marketing Management

4

Mktg 340Advertising

4

Mktg 441Media Strategy

4

Mktg 442Creative Strategy

4

Mktg 443Advertising Campaigns

4

Mktg 340 is a prerequisite for all other MKTG courses and should be taken early. 

Mktg 441 & Mktg 442 are prerequisites for Mktg 443

Plus one Comm or SBA elective from the following:

Mktg 341Public Relations

4

Mktg 448Digital Media Planning and Design

4

Comm 312Media Literacy

4

Comm 314Persuasion

4

Comm 341Introduction to Public Relations

4

Comm 389Ethics of Human Communication

4

Comm 429Health Communication Campaigns

4

Comm 487Propaganda, Public Relations, and Media

4

Comm 399Special Studies

1-6

Mktg 399Special Studies

1-6

Comm 399 must be Intro to Political Communication

Mktg 399 must be two terms of FIR: Ad Agency Internship

Note: Students may take either one of the Public Relations courses offered by the two programs but not both as elective credit for this minor.