Requirements
The Advertising Management minor for communication majors requires 24 credit hours. The objective of this minor is to familiarize communication majors with general business practices and the marketing communications industry specifically. The undergraduate minor’s focus is interdisciplinary, including courses in the School of Business and the communication department. Twenty of these hours will be taken within the School of Business and four credit hours can be a communication or business elective. All courses must be graded, the minimum passing grade for the Advertising Management Minor courses is a C-.
Five required courses:
Mktg 340U is a prerequisite for all other MKTG courses and should be taken early.
Mktg 441 & Mktg 442 are prerequisites for Mktg 443.
Plus one communication or business elective from the following:
Mktg 440 | Practicum: FIR NW Student Ad Agency | 4 |
Mktg 448 | Digital Media Planning and Analytics | 4 |
Mktg 449 | Portfolio Workshop | 2 |
Comm 341 | Introduction to Public Relations | 4 |
Comm 489 | Media Ethics | 4 |
Total Credit Hours: | 24 |