MKT 215W Marketing Creativity

Focusing on the theories and models that enable students to develop perspectives upon creativity and its potential impacts on organizational life. Effective management of creativity within marketing organizations is emphasized. This is a Writing in the Discipline (WID) course. (Formerly MKT 315).

Credits

4 credit hours.

Prerequisite

Completion of at least 30 college credits.

Offered

Fall, Spring.