Marketing B.S.
Department of Management and Marketing
Department Chair: Constance Milbourne
Marketing Program Faculty: Professor Ramocki;
Associate Professors Blanchette
, Milbourne
Students
must consult with their assigned advisor before they will be able to register for courses. A graded writing assignment is required in
every course.
Note:
MKT 491 Independent Study I and
MKT 492 Independent Study II are available for those seeking departmental honors, with consent of instructor, department chair and dean.
Course Requirements
Courses
ACCT 201 | Principles of Accounting I: Financial | 3 | Fall, Spring, Summer. |
ACCT 202 | Principles of Accounting II: Managerial | 3 | Fall, Spring, Summer. |
CIS 252 | Introduction to Information Systems | 4 | Fall, Spring, Summer |
ECON 214 | Principles of Microeconomics | 3 | Fall, Spring, Summer. |
ECON 215 | Principles of Macroeconomics | 3 | Fall, Spring, Summer. |
FIN 301 | Financial Management | 4 | Fall, Spring, Summer. |
MGT 201W | Foundations of Management | 4 | Fall, Spring, Summer. |
MGT 249 | Business Statistics II | 4 | Fall, Spring, Summer. |
MGT 322 | Organizational Behavior | 4 | Fall, Spring, Summer. |
MGT 341W | Business, Government, and Society | 4 | Fall, Spring, Summer. |
MGT 348 | Operations Management | 4 | Fall, Spring, Summer. |
MKT 201W | Introduction to Marketing | 4 | Fall, Spring, Summer. |
MKT 215 | Marketing Creativity | 4 | Fall, Spring. |
MKT 333 | Market Research | 4 | Fall, Spring. |
MKT 334 | Consumer Behavior | 4 | Fall, Spring. |
MKT 462W | Strategic Marketing Management | 4 | As needed. |
| TWO ADDITIONAL COURSES in marketing at the 300-level or above. | 8 | |
Cognates
MATH 177 | Quantitative Business Analysis | 4 | Fall, Spring, Summer. |
MATH 248 | Business Statistics I | 4 | Fall, Spring, Summer. |
Note: MATH 177 fulfills the Mathematics category of General Education and MATH 248 fulfills the Advanced Quantitative Scientific Reasoning category of General Education.
Note: If CIS 251 has been taken, this satisfies the CIS 252 requirement..
Total Credit Hours: 76