400

MUSB 420 Student Record Label

Examines the inner workings of a record label. The primary functions of all department of a record label will be discussed, including artist & repertoire, marketing, business and legal affairs, public relations, promotion, sales and distribution, merchandising, and artist relations. Students will gain hands-on experience operating an independent record label and facilitating the creation of a music product.

3

Prerequisites

(MUSB 201 and MUSB 320) or (MUS 380 and MUS 385)

MUSB 425 Music Marketing and Promotion

Effective marketing is a necessary component of any successful release of recorded music. This course explores the various elements of a marketing plan ?? how it is researched, prepared, and implemented. The use and effectiveness of marketing via radio, print, the Internet, and touring will be examined. An inquiry into the changing music industry will focus on the emergence of developing markets and the future of music.

3

Prerequisites

(MUSB 201 and MUSB 320) or (MUS 380 and MUS 385)

MUSB 430 Independent Study

This is a course for highly motivated students to undertake special studies in music business under faculty guidance.

1-3

MUSB 465 Music Business Internship

The course provides credit for professional experiences in the music business for music business majors. Enrollment is to be arranged with an appropriate instructor.

1-15

MUSB 480 Independent Study

This is a course for highly motivated students to undertake special studies in music business under faculty guidance.

1-6