Marketing B.B.A.

An 18-hour B.B.A. major or 12-hour B.B.A. minor (beyond the 3 hours of Marketing required in the Business Core) is available. The major is preparation for careers in sales, sales management, retailing, and advertising.

Our graduates can apply the fundamental concepts to the analysis of marketing challenges faced by profit and/or nonprofit organizations. Our graduates can collect, analyze, interpret and report decision meaningful marketing information, using primary and/or secondary sources of consumer and business data. Our graduates can develop and defend marketing plans, including implementation, that will support organizational objectives.

Degree Requirements

Academic Core – 46 hours

see Bachelor of Business Administration Degree Academic Core

Professional Business Foundation – 30 hours

BACC 2311Financial Accounting

3

BACC 2312Managerial Accounting

3

BADM 1301Introduction to Business

3

BADM 2312Communicating in Business

3

BCIS 1301Tech Solutns/Personal Productivity

3

BECO 2311Principles of Macroeconomics

3

BECO 2312Principles of Microeconomics

3

BLDR 2350Christian Principles & Bus Leadersh

3

BQBA 2301Intro to Quantitative Methods

3

BQBA 2302Business Data Analysis

3

BECO 2311: fulfills 3 of the 6 hours of Social Science in the UMHB Core Curriculum

BECO 2312: fulfills the CWI/Social Studies block in the UMHB Core Curriculum

Professional Business Core – 27 hours

BADM 3311Global Competition and Internationa

3

BADM 4341Business Ethics

3

BFIN 3311Principles of Finance

3

BLAW 3311Business Law

3

BMGT 3310Fundamentals of Management

3

BMGT 4349Strategic Management & Policy

3

BMKT 3311Principles of Marketing

3

BSYS 3312Management Information Systems

3

BSYS 3325Production Operations Management

3

BSYS 3312: Accounting students may substitute BACC 3329

BADM 4341: CPA Track Accounting students must substitute Ethics for Accountants - BACC 4350 because of state requirements.

B.B.A. Marketing Major Required Courses:

12 hours (6 upper level ) at UMHB

12 hours minimum upper level

BADM 4090Work Experience

0

BMKT 3322Consumer Behavior

3

BMKT 3331Marketing Research

3

BMKT 4341Marketing Strategy

3

BADM 4090: 300 hours of practical work experience in major required through full- or part-time employment, internships, apprenticeships, volunteer work or student teaching.

Please select three of the following courses:

BMKT 3312Advertising and Promotion

3

BMKT 3353Selling and Sales Management

3

BMKT 4340International Marketing

3

BMKT 4360Marketing through Social Media

3

BMKT 4370Mission Based Marketing

3

BMKT 4380New Product Marketing

3

Business Electives - 9 hours upper level

or

Business Specialization - 9 hours

or

Business Area Minor - 12 hours

or

Second Business Major - 18 hours

or

Non-business Minor - 18-24 hours

Suggested Schedule for B.B.A. Marketing Major:

Freshman Fall

BADM 1301Introduction to Business

3

BECO 2312Principles of Microeconomics

3

ENGL 1321Rhetoric & Composition I

3

MATH 1306College Algebra

3

CSBS 1311Old Testament Survey

3

EXSS Activity Course

1

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

UMHB 1101Freshman Seminar

1

Freshman Spring

BCIS 1301Tech Solutns/Personal Productivity

3

BECO 2311Principles of Macroeconomics

3

ENGL 1322Rhetoric & Composition II

3

BQBA 2301Intro to Quantitative Methods

3

CSBS 1312New Testament Survey

3

EXSS Activity Course

1

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

Sophomore Fall

BACC 2311Financial Accounting

3

COMM 1320Public Speaking

3

BQBA 2302Business Data Analysis

3

BLDR 2350Christian Principles & Bus Leadersh

3

Fine Arts

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

Sophomore Spring

BACC 2312Managerial Accounting

3

BADM 2312Communicating in Business

3

Scientific Inquiry or Natural Science

3

ENGL Literature

Lab Science

4

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

Junior Fall

World Ideas

BSYS 3312Management Information Systems

3

BLAW 3311Business Law

3

BMKT 3311Principles of Marketing

3

BSYS 3325Production Operations Management

3

UMHB 1005Fine Arts Experience

0

Junior Spring

Upper Business Elective

BFIN 3311Principles of Finance

3

BMGT 3310Fundamentals of Management

3

BMKT 3322Consumer Behavior

3

BMKT Major Course

UMHB 1005Fine Arts Experience

0

Senior Fall

BADM 3311Global Competition and Internationa

3

BMKT Major Course

BMKT Major Course

BMKT 3331Marketing Research

3

Social Science

UMHB 1005Fine Arts Experience

0

Senior Spring

BADM 4341Business Ethics

3

BMKT 4341Marketing Strategy

3

BMGT 4349Strategic Management & Policy

3

Upper Level Business Elective

Upper Level Business Elective

BADM 4090Work Experience

0

UMHB 1005Fine Arts Experience

0