700

For graduate students only. This course focuses on a hands-on, comprehensive, team-based consulting project for a live client. The course is designed to be comprehensive in using marketing concepts and critical-thinking skills. The consulting project should focus on innovative and overarching solutions for the client.

For graduate students only. This course focuses on the rapidly evolving concepts and analytical techniques for strategically marketing innovations and high-tech offerings. The impact of technology modifies traditional marketing strategies, and these differences are explored. The course involves developing a comprehensive strategic marketing plan for a new technology client so that students can apply updated strategic planning methods to business and marketing strategies.