ARTT-200 Graphic Design

Students will acquire practical introductory knowledge of commercial art and advertising design. They will be able to solve formal problems dealing with fundamental principles and will develop the basic skills necessary to work with specific types of media, especially computer-generated graphic design. The primary objective of this course is to teach students to prepare advertisements and commercial designs from concept to visual communication.

Credits

3

Prerequisite

ARTT-148 or ARTT-158

Hours Weekly

4 hours weekly

Course Objectives

1. 1. Solve creative problems related to the design process.
2. 2. Demonstrate in their work a knowledge of the elements and principles of design.
3. 3. Verbalize how the principles of good design are reflected in nature.
4. 4. Use the computer hardware and software as effective tools for problem solving, exploration, and the
   creation of a final graphic design product.
5. 5. Define and use the specialized vocabulary of graphic design in general and computer design in
   particular.
6. 6. Verbalize the strengths and the weaknesses of the computer as a design tool as compared to more
   traditional tools.
7. 7. Resolve specialized issues related to advertising design including: client needs visual communication of
   a specific idea, selection of format, layout illustrations, and the production of the completed work.
8. 8. Develop solutions to design problems that go beyond the most obvious and superficial solutions.
9. 9. Perceive and analyze the elements that make designs successful and unsuccessful.
10. 10. Present a portfolio of works demonstrating their mastery of the course objectives.

Course Objectives

1. 1. Solve creative problems related to the design process.
2. 2. Demonstrate in their work a knowledge of the elements and principles of design.
3. 3. Verbalize how the principles of good design are reflected in nature.
4. 4. Use the computer hardware and software as effective tools for problem solving, exploration, and the
   creation of a final graphic design product.
5. 5. Define and use the specialized vocabulary of graphic design in general and computer design in
   particular.
6. 6. Verbalize the strengths and the weaknesses of the computer as a design tool as compared to more
   traditional tools.
7. 7. Resolve specialized issues related to advertising design including: client needs visual communication of
   a specific idea, selection of format, layout illustrations, and the production of the completed work.
8. 8. Develop solutions to design problems that go beyond the most obvious and superficial solutions.
9. 9. Perceive and analyze the elements that make designs successful and unsuccessful.
10. 10. Present a portfolio of works demonstrating their mastery of the course objectives.