LAP645 Media Advocacy and Social Marketing Approaches to Public Health

This course will examine promoting social change, specifically within the field of public health, through the use of media advocacy (focused on broad, social environment) and social marketing (focused on specific, individual behaviors). Social, political and economic aspects of health issues will be examined. The successful application of these approaches to social issues will be covered as well as the difficulties of applying these techniques to complex social problems. Prerequisite(s): LAP600, LAP605, LAP610 3 semester hours