HOS 313 Event Marketing and Social Media

Marketing is a fundamental feature of the MICE discipline. This course applies the principles of marketing to meetings and events, beginning with an understanding of the strategic objectives of the event owner and the needs and wants of the event stakeholders. Students will learn how to employ event branding, messaging, pricing strategies, and promotional to ols to increase participation and engagement. The use of the full range of contemporary communication media will be explored, incuding event websites, email, social media, and event apps. The course also covers best practices for engaging specialized audiences such as sponsors and exhibitors. Prerequisite: HOS 190.

Credits

4

Distribution

KC:Kendall Course