HOS 336 Special Topics: Brand-Building through Event Experiences

Creating memorable event experiences to increase brand loyalty, generate word-of-mouth and increase customer satisfaction is an increasingly important part of contemporary marketing and the hospitality businesses environment. Research shows that customer engagement in active experiences can produce a competitive advantage and increase revenues for clients and hospitality service providers alike. This course teaches students how to design and deliver memorable experiences by staging events at hotels, restaurants, festivals, exhibitions, and other community sites. The course includes a hands-on experiential marketing project. Pre-requisite(s): None. Co-requisite(s): None. 3 quarter hours

Credits

3