MBA538 Advertising and Promotion

This course will help students to develop the knowledge and skills to understand the nature and power of advertising, to gauge attitudes toward particular product categories and advertising messages, to use and measure various media, and to consider the ethical implications underlying the advertising message to market the products of the organization. There will be a special focus on the means of developing a strategic marketing campaign for new products. Prerequisite(s): For MBA Program students: MBA500, Intro to MBA and MBA522, Strategic Marketing For Certificate students: Introduction to WebCT workshop and an upper level undergraduate Marketing course 3 semester hours