MBA530 Consumer Behavior

This course will examine the nature of consumer interest, desire, personal benefit, and behavior that ultimately results in personal economic decisions. The student will develop the knowledge and skills necessary to collect, understand, and analyze data that the individual consumer will reference in her/his process of purchase/ownership determination. Prerequisite(s): For MBA Program students: MBA500, Intro to MBA and MBA522, Strategic Marketing For Certificate Students: Intro to WebCT workshop and an upper level undergraduate Marketing course 3 semester hours