MBA534 Product Management

This course will examine the development of a product or service based on information from the marketplace. Development will be based on market research, technological capability, target audience, economic trends, manufacturing cost structures, intellectual property and licensing rights, and feasibility/profitability studies. Both products and services progress through stages of growth, usability, importance, and decline for both manufacturer/supplier and consumer. This course will help the marketing student develop the knowledge and skills to manage the research, development, introduction, growth, maturity, decline and end of life cycles of products and services offered by the organization. Prerequisite(s): For MBA Program students: MBA500, Intro to MBA and MBA522, Strategic Marketing For Certificate students: Intro to WebCT workshop and an upper level undergraduate Marketing course 3 semester hours