MBA522 Strategic Marketing

The course is designed to provide a foundation of marketing knowledge and practical skills to enable the student to develop and implement strategic marketing programs in future work situations. The course will examine marketing principles and their application to strategic marketing problems in a competitive global environment. Issues addressed will include consumer research, product development, pricing decisions, distribution management, integrated marketing communications, and performance measures. The course also will focus on marketing strategy trends, such as the increasing use of social media. Prerequisite(s): Admission to the MBA Program; MBA500. 3 semester hours