MKT 300 Principles of Marketing

This course provides an introduction to the theories and practices of marketing. Students learn about and apply concepts and skills related to market analysis and strategy, situation analysis, and execution of the marketing mix. Coverage includes creation, communication, and delivery of value to targeted audiences, selected though the process of segmentation, targeting, and customer analysis, and concludes with the development of an effective marketing plan. Pre-requisite(s): BUS 101, or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Credits

5